Candice Bennett

June 09, 2011 at 14:18:10

Lessons from the Navy

When an earthquake knocked Haiti to its knees, a Naval officer trolling the Web saw a blog post by a woman who ran an orphanage in a beachfront village. The children had survived, but their food was essentially gone. The woman wrote about her plan to brave the roads to Port au Prince in a desperate -- and likely futile -- attempt to .....

Candice Bennett

May 11, 2011 at 14:13:53

Social Networks Innovative Quantitative Research

Online, your audience is talking – but are you really listening? A flurry of studies this springs shows how vital social media research has become to businesses of all sizes, and how Internet conversations are reshaping what businesses can learn about their customers and the market. To meet these social media demands, Candi.....

Candice Bennett

April 13, 2011 at 09:46:25

Our Award Winner

Did you know you are working with a national award-winner? Eight years ago, Candice Bennett realized that a firm dedicated to quality research with quantitative, actionable results could help so many companies trying to steer their business through changing economic climates. She knew she had the experience to succeed. And in Mar.....

Candice Bennett

February 28, 2011 at 10:52:38

Financials for Small Business

My father is a numbers whiz. For years he owned his own business, but creativity, marketing and networking weren't his skill set. Yet he always knew exactly where every dollar went. Today, he keeps the books for a small insurance firm in rural Maryland. The company has weathered the recent economic upheaval thanks to.....

Candice Bennett

February 10, 2011 at 10:04:25

Social Media Research Tools

Social media provides a platform for advertising your business — but it can also be an excellent source for market research. A few basic online tools can help you learn more about the marketplace and prospective clients. High-level software can track Web usage trends and opinions, but there are also numerous free ways to conduct business r.....

Candice Bennett

January 05, 2011 at 11:23:14

Creating a Road Map

The New Year sprawls ahead like an open road -- and it's a perfect time to start thinking about a road map for your business. Road maps are smaller than full-fledged business plans. Investors, banks, and large firms may require detailed, lengthy plans, and they help business leaders focus on their strengths, where they need to grow, and .....

Candice Bennett

December 10, 2010 at 11:34:34

Breaking Down Your Lead List

The end of the year is often time for reevaluation. One of the most important parts of any business is generating leads. Evaluating the success of your lead list can help you focus your efforts for an even more profitable 2011. While there's plenty of expensive software, books and manuals for tracking lead success, small business owners .....

Candice Bennett

December 08, 2010 at 10:35:33

The end of the year is often time for reevaluation. One of the most important parts of any business is generating leads. Evaluating the success of your lead list can help you focus your efforts for an even more profitable 2011.

While there's plenty of expensive software, books and manuals for tracking lead success, small business own.....

Candice Bennett

December 08, 2010 at 10:35:11

The end of the year is often time for reevaluation. One of the most important parts of any business is generating leads. Evaluating the success of your lead list can help you focus your efforts for an even more profitable 2011.

While there's plenty of expensive software, books and manuals for tracking lead success, small business own.....

Candice Bennett

November 08, 2010 at 10:21:27

Marketing to Hispanic Consumers

Latinos are the largest minority in the nation, numbering more than 46 million people and spending more than $2 trillion a year. However, many businesses still struggle to tap into this purchasing power. A few simple steps, from basic market research to new faces in marketing materials, can go a long way toward reaching Hispanic clients. .....

Candice Bennett

October 11, 2010 at 10:03:30

All About Family

Going into business with family members can be rewarding -- but it can also become an emotional and financial minefield for business owners who don't tread carefully. Working with relatives can mean having coworkers who support and understand you in a way most business partners and employees can't. They are more likely to consider the jo.....

Candice Bennett

August 16, 2010 at 15:39:51

How Companies use Market Research

Companies of any size can use market research studies to introduce a new product or service and gauge customer reactions to current products. By using high-quality research, your company will gain insight into current customers and be able to target new customers. Research will help you avoid cost.....

Candice Bennett

July 22, 2010 at 09:18:39

Census and Market Research

The US Census is one of the largest market research tools used. Every 10 years, the government requires a census to be conducted, and every person residing in all 50 US States, Puerto Rico and the Island Areas is counted. The census will include people of all ages, ethnic groups, races, citizens, noncitizens and illegal immigrants. The first cen.....

Candice Bennett

July 20, 2010 at 14:32:38

An Example of Web 2.0 Research

Last month, I wrote an article about the benefits and motivations for using Web 2.0 for qualitative research.  This month, I am following that up with an example of what we found out from doing some qualitative research on Web 2.0 for our hypothetical automotive client interested in people’s thoughts on hybrid vehicles.  Like mos.....

Candice Bennett

July 20, 2010 at 14:18:20

Research in Web 2.0

Market research after the introduction of web 2.0 interactive capabilities has entered a new world where a company can conduct studies of any size and scale through the use of the internet. Social Networking sites such as MySpace, Twitter, Facebook and YouTube and other Web 2.0 capabilities such as blogs, forums/bulletin boards and wikis have no.....

Candice Bennett

July 20, 2010 at 14:15:47

Using Research to Understand the Customer

How well do you know your customer?  Do you know who they are?  Do you know what motivates them?  Do you know how they make decisions? Do you understand why they choose your company over the competition?  Do you know why they come back to you over time or why they don’t?  Do you know why potential customers choose .....

Candice Bennett

July 20, 2010 at 14:02:32

Defining and Refining Your Brand Through Research

A brand can be a powerful message for your business. It’s more than the logo that defines your business, but the promise to the customer that is behind the logo and the name. For Coca-Cola, it’s all about “refreshing”.  For Fox News, it’s “fair and balanced”.  For Domino’s Pizza, it&rsquo.....

Candice Bennett

July 20, 2010 at 14:00:14

What Makes a Good Focus Group

Focus groups remain a core technique in qualitative research. The vast majority of focus groups are conducted with a well-defined purpose, and they bring forth truthful, deep-seated thoughts and emotions from respondents.  Len Rickman, Owner of Rickman Research & Communications, tells us “Focus groups identify and help explain the.....

Candice Bennett

July 20, 2010 at 13:49:53

What are the Benefits of Quantitative Research?

Known as the numbers game, quantitative research involves measuring and attaching numbers to a specific market data. Using quantitative research you can measure how people feel, act or think about products and other relevant matters. .....

Candice Bennett

July 20, 2010 at 13:47:14

Understanding Your Employees

Are your employees happy?  Why should I care, you ask?  Well, hiring, firing and laying-off an employee is expensive.  Continual employee turnover can incur both hard and soft costs for your company.  Bringing in new employees, while necessary, can be expensive not only from a financial aspect (i.e., if you send your trainees.....

Candice Bennett

July 20, 2010 at 13:45:22

Polling Redeemed

The battle for the presidency between Barack Obama and John McCain proved to be a race plagued by angst amongst pollsters due to errors in polling surveys. There was a great deal of press coverage that focused on the pre-election polls in the wake of the New Hampshire primary debacle and in particular on the Democratic presidential primary. The .....

Candice Bennett

July 20, 2010 at 13:43:25

International Research

Many companies are pushing the geographic frontiers of their operations with the hope of taking advantage of growing opportunities. They have the need to collect information from a broader and more diverse range of markets. International research poses many challenges when it comes to collecting accurate and reliable information in an expeditiou.....

Candice Bennett

July 20, 2010 at 13:40:51

Why You Can’t Afford to Not Do Research in an Uncertain Economy

Are we or are we not in a recession?  That appears to be a very popular topic today in all of the business and political news I read.  Certainly people disagree as to the answer.  However, with the rising price of fuel affecting so many different industries it is hard to say that we aren’t at least in a period of economic un.....

Candice Bennett

July 20, 2010 at 10:51:05

Electronic vs. Paper Ballots

Researchers have argued the pros and cons of electronic vs. paper voting for many years. The debate over this issue has been around since the ever famous flaw in the Florida's punch-card system brought the term "hanging chad" into everyday conversation and added a new word to the political vocabulary. The problem seems to be the age-old debate o.....

Candice Bennett

July 20, 2010 at 10:48:02

Conjoints and Concept Tests

I often get questions regarding new product research and what is the best way to understand if a new offering has the right appeal for consumers.  Identifying the best approach depends on whether the new product or service is set, or if there are key features that may vary depending on consumer interest (i.e. price, color, size).  I ge.....

Candice Bennett

July 20, 2010 at 10:45:33

Research During Downturn

During the current economic downturn, many companies are hunkering down and riding out the storm until the economy bounces back. In this difficult economy, many cutbacks are made in new product development, capital improvements, hiring freezes, reduction in staff, marketing and research budgets. Yet, there is never a more important time to condu.....

Candice Bennett

July 20, 2010 at 10:20:18

Public Opinion Polling

Public opinion polls assess public opinion and are designed to measure people's feelings and thoughts regarding social and political matters that affect everyday life. Polls are important as they inform political candidates, policy-makers, the media, and society of t.....

Candice Bennett

July 20, 2010 at 10:14:29

Importance of Benchmarking

Whether you're considering a major change of direction for your corporate vision or determining brand satisfaction, consistent measures across lines of business is the key. There are tremendous tactical, strategic and operational benefits when you implement a measurement program that is driven by corporate objectives. The first step for a compan.....

Candice Bennett

July 20, 2010 at 10:10:42

Branding in a Tough Economy

During this current economic crisis there are many challenges that companies face, but there is also a great opportunity for brand marketers to shine. During past economic recessions, research has shown companies that are willing to maintain their investment in brand marketing have emerged in a stronger position than those that have cut back or .....

Candice Bennett

July 20, 2010 at 10:09:06

What is Data Mining?

Much has been made in the past few years of data mining.  With all of the data available to companies through the Internet, point-of-sale systems and customer surveys, the question becomes what do you do next?  Data mining tends to be a part of market research designed to create actionable insights from very, very large data sets. .....

Candice Bennett

July 20, 2010 at 10:06:12

Telling the Story

When we are presenting a quantitative research presentation to a potential client, it is important that our narrative and graphs are telling the same story. Just as you would paint a picture that is pleasing to the eye, a quantitative report must be both compelling and comprehensive to a client. To ensure audience buy-in, we make sure our focus .....

Candice Bennett

July 20, 2010 at 10:03:20

What are the Benefits of Qualitative Research?

I am often asked why should someone use qualitative research over quantitative research.  Well, qualitative research can provide a rich, descriptive, valuable understanding into individuals' attitudes, beliefs, motivations, opinions, aspirations, lifestyles, and behaviors.  Qualitative methods may be semi-structured or free flowing dep.....

Candice Bennett

July 20, 2010 at 10:01:24

Market vs. Marketing Research

Since there is a direct relationship between both market research and marketing research, they are equally important to the company decision maker.  Market research is a formal analysis of quantitative demand, access and recognition .....

Candice Bennett

July 20, 2010 at 09:58:34

Importance of Cross-Marketing

It takes many impressions of a message to get potential buyers to make a buying decision. What is the best way to get those valuable impressions? There are several ways to broaden your message exposure by utilizing cross-marketing, which is also known as cross-selling. There is no better time than during the current economic downturn to form par.....

Candice Bennett

July 20, 2010 at 09:51:20

Brand Positioning

How important is brand positioning for your company? A brand name must represent the image, personality and character of a brand. When selecting a brand name or image, it should be lucid, clear, distinct from the competition and easy to remember. Your brand should become a valued and trusted commodity that ranks first as your customer's choice o.....

Candice Bennett

July 20, 2010 at 09:49:14

Mobile Technologies in Market Research

The current trend in mobile technology mandates that market research embrace a new avenue of data collection. As our world seems to be moving at a faster pace, it is important for market research to embrace the digital age. Due to consumers constantly on the go and not as tied to their computer, it can be difficult to connect with them. One way .....

Candice Bennett

July 20, 2010 at 09:34:14

Bias in Survey Design

When designing a survey, it is important to omit as much bias as possible. A biased sample will produce biased results. Attempting to exclude all bias is almost impossible; however, if you understand that it may exist, you can instinctively discount some of the answers. When designing a survey questionnaire, it is important to include elements t.....

Candice Bennett

July 20, 2010 at 09:28:16

Survey Design

Surveys can help us understand what people think about a product or service and one key to obtaining good data is by using a survey design that has been well structured. Whether conducting surveys by interview, online or mailing, the key to success is in the design. It may seem like a fairly simple task to compose questions to collect informatio.....

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